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The Roblox Corporation has announced that over half of U.S. kids under the age of 16 play the game. The COVID-19 pandemic resulted in a huge increase in active users in March and April of this year. In June, it was reported that the game surpassed $1.5 billion in player spending. The game now has 120 million active monthly players.Roblox is an online platform that allows users to play or create their own 3D games. As kids were forced to stay home because of the pandemic, millions turned to Roblox as a way of staying in touch with friends. Roblox is now testing new virtual social spaces, called ‘Party Place’, that players can use for meetups. These virtual venues will be free for players to use, but will not offer any activities or games. Instead, the spaces will act as meeting places for users to host their own events such as virtual birthday parties. Other games such as Fortnite have already proven that virtual events and gatherings can be massively popular